"I was initially skeptical about online advertising but my competitors were using it and we were suffering as a result. I didn’t want to miss out. Definitely would recommend releaseMyAd. Excellent service."

- CEO, Sivasa Packers and Movers


Sivasa Packers and Movers, pioneers in the upcoming Indian transportation sector, started using AdWords with releaseMyAd to regain lost customers from competitors and establish a strong presence on online platforms.

About Sivasa Packers and Movers

An offshoot of Sivasa Logistics, Sivasa Packers and Movers was developed by P.C. Sharma to make relocation and transportation as hassle-free, easy and affordable as possible. Sivasa is ISO 9001:2008 certified, ensuring global standards and excellent service. With headquarters in Kolkata and regional offices across other major cities such as Delhi, Mumbai, Chennai, Bangalore etc, the company offers customized transportation solutions that include industrial and household packing services, warehouse storage, transit insurance etc at reasonable rates. Sivasa is all about putting the customer first- the ground-breaking ‘container’ concept allows customers to pay only for the space their consignments take up and the company’s employees are trained to be especially careful when it comes to fragile or religious items

Their Problem

The company had no online presence before their campaign with us, allowing competitors who had a higher visibility on online platforms to slash sales and lure customers away. Although Sivasa had an ongoing offline campaign on traditional print media, they found it impossible to trace the response to this campaign and the resultant sales they received. The company found itself losing a large number of new leads and both sales and awareness of the Sivasa brand suffered as a result.

Our Solution

Our team researched Sivasa’s market position and decided that AdWords was just the solution the company needed to get an edge over its competitors and attract more customers. Their new campaign, therefore, made use of relevant keywords to increase its visibility on search engines and the bi-weekly reports we provided allowed them to trace the ad’s performance and find scope for continuous improvement in order to ensure a steady flow of new customers and retention of the old.

The Result

Very soon after the start of the AdWords campaign, Sivasa was able to overtake its primary rival and increase sales significantly despite devoting only a small fraction of its total advertising budget to this venture. The CEO warmly recommends an AdWords campaign with releaseMyAd to other businesses who might not have started an online campaign yet, declaring, “ The results of this tool are truly fantastic! I was amazed to see how many clicks we got and how many customers actually responded to the ad. Sales are up by a shocking percentage.”