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"The AdWords campaign gave us excellent results. About 50% of our students approached us directly, and the rest 25% was driven to us through our Google AdWords Campaign"

- Chairman, MCKV

A BOUQUET OF SUCCESS

MCKV, one of West Bengal's premier Engineering colleges, uses AdWords to increase enrolment and its visibility in the online space significantly.

About MCKV

Established in 1999, MCKV has made a name for itself within India's education sector. The institute has been approved by the All India Council for Technical Education and is also affiliated to the West Bengal University of Technology. As one of the state's premier engineering institutes, MCKV offers both UG and PG courses with more than 6 different fields of specialization.

Their Problem

Engineering courses are in great demand and a large number of institutes have cropped up recently, creating a highly competitive industry. With a website but no visibility online due to the lack of an online marketing strategy, MCKV's team realized that AdWords, not traditional print media, was a more effective means of connecting with the technology-savvy youth they wanted to target. Using offline media also had other disadvantages- MCKV had no way of tracking the number of visitors to the website or the number of clicks they had gotten as a result of their Ad campaign. Budget allocation, therefore, became difficult without an exact knowledge of the ads' performance.

Our Solution

After we looked over MCKV's market presence and marketing strategies, we came to the conclusion that the best way for them to beat their competitors online was through higher bids for qualitative keywords. Our research resulted in a docket of rich, relevant keywords which we then added to their campaign to give the college an immediate online boost. Our team periodically analysed their keyword lists and optimized their account to get them more qualified clicks and therefore, improve their performance on a continuous basis. Unlike their past ad campaigns, AdWords helped MCKV increase its visibility on online platforms and therefore, quickly achieve its basic objective of increasing enrolment.

The Result

After we looked over MCKV's market presence and marketing strategies, we came to the conclusion that the best way for them to beat their competitors online was through higher bids for qualitative keywords. Our research resulted in a docket of rich, relevant keywords which we then added to their campaign to give the college an immediate online boost. Our team periodically analysed their keyword lists and optimized their account to get them more qualified clicks and therefore, improve their performance on a continuous basis. Unlike their past ad campaigns, AdWords helped MCKV increase its visibility on online platforms and therefore, quickly achieve its basic objective of increasing enrolment.